Who are Icarus?

No Two Clubs Are The Same, So No Two Kits Should Be The Same.

Whether you’re a professional club or a 7-a-side team named after your local pub, our dedicated design team will provide you with the expertise and attention you need to create a genuinely unique, totally custom kit that reflects your team’s history, location and culture. Not a template in sight.

And at Icarus, we’re not just interested in what happens on the pitch. We’re all as likely to get excited by vintage World Cup posters, finding niche football references in songs, or your team’s favorite post-match spot as we are about the last match we watched.

Where It All Began

While other kids were playing Pokemon Ruby or preparing for Y2K, Robby Smukler spent his childhood sketching kits for imaginary historical clubs. The hobby took a backseat until after college, when Robby moved to Philadelphia and decided it was time to try making kits for real.

And so, Icarus Football was born, so named because 1) it all started with historical concept kits and 2) Robby had a feeling the idea would crash and burn. A great kit designer, but not a fortune teller.

A few years later, one of Icarus’ first clients, Jonny Hopcroft, believed in the product so much that he dropped all of his post-grad plans to become Icarus’ second team member.

Taking Flight Across The Globe

Fast forward four years and Icarus has made custom kits for more than 2000 clubs in 25 countries, from the Ghana Premier League to your local rec league. We’re also increasingly bringing our jersey design expertise to fashion brands, companies and musicians. After all, ‘football culture’ isn’t just about the football.

Icarus was born in Philadelphia, and like true Philly natives, we are fiercely proud of that (and dare you to suggest otherwise). In 2022 though, we founded our 4-strong UK office, based in East London, giving us a unique vantage point to see the similarities and differences that make grassroots football great on both sides of the Atlantic.

The Icarus Community

Working closely with so many clubs around the world has given us a distinct appreciation for just how broad grassroots culture is, from queer women's teams in London to quirky futsal communities in Portland.

What we love most though, is seeing how much our clubs around the world have in common: their focus on community, their sense of fun, and their appreciation for the things that make their team unique.

It's not just marketing speak - when you see grassroots clubs thousands of miles away supporting each other online, swapping shirts and voting for each other in our annual Icarus Awards, you feel comfortable calling this what it is: The Icarus Community.

Historical Concept Shirts

Here at Icarus, we love history almost as much as we love kit design. Our historical jerseys represent our interpretation of what some iconic teams throughout history may have worn if they had been fortunate enough to exist during the Era of the Beautiful Game.

Even as our community of teams around the world has grown, the Historical Series has remained our passion project - a chance to follow our instincts, experiment with new designs and features, and answer big questions like what would the Ancient Greeks chant at a hapless referee?