Who are Icarus?

About Us

Icarus Football is a design-focused brand that was founded in 2017 to provide teams with creative and personal football kits.

Here at Icarus, we're fed up with boring, template designs. Each club that we partner with is provided with a dedicated graphic design professional, who will work with you to produce a totally unique design that reflects your team’s history, values, location and culture.

Although there are many established kit brands, we believe that our creative, accessible, and collaborative approach makes Icarus unique.

The opportunity to play in kits that have been specially designed for your own club has historically been reserved for football’s elite. Our goal is to democratize this and provide every club with the creative and personal kit that they and their supporters deserve.

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Our History

While most Philadelphia moms were buying their kids Power Rangers and McNabb jerseys, Robby Smukler’s bought him sketchbooks and Andriy Shevchenko shirts.

As a child, Robby would spend all of his time researching the history of a random city in a random country, and then sketching crests and football kits for an imaginary club that played there.

Still to this day, you can find Robby with a sketchbook, doing what he loved as a little kid. However, he’s now turned his childhood passion into one of the fastest growing and most innovative football kit brands in the world.

No More Templates

While playing in Philadelphia soccer leagues, Robby realized that teams were - and still are - left with no other option than to wear impersonal and boring templates from big brands like Nike, Adidas, and Puma.

Every team wants to play in kit that reflects their personality, and so Robby created Icarus in late 2017 to solve this problem.

In just over 4 years of business, Icarus has brought completely unique kits and jerseys to over 1000 teams around the world, including professional outfits in leagues like NISA (US 3rd Tier), Ghana Premier League and Botswana Premier League.

Our Future

In 2020, Icarus moved into a new, much larger warehouse in Philadelphia and established a European Office in London to better facilitate collaborations with clubs in the UK and Europe.

Although there are many established kit brands, we believe that our creative, accessible, and collaborative design approach makes Icarus unique.

Join the Icarus Family

What about the historical concept shirts?

Here at Icarus, we love history almost as much as we love kit design. These jerseys represent our interpretation of what some iconic teams throughout history may have worn if they had been fortunate enough to exist during the Era of the Beautiful Game.

They allow us to experiment with designs that are inspired by history, and showcase the endless design possibilities for clubs that collaborate with us.

Check out our historical concept kits that are available for purchase