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tournament designs
From Icarus Cup to the London Local, we love designing shirts exclusively for tournaments.
We love connecting with clubs across the world, but one thing remains true: football is played in person.
So, whenever possible, we like to gather the Icarus community for some real-life games together. And when we organize these events, we love taking this opportunity to spread our design wings and give every single team a unique kit that they can be proud to wear.
Here's how we did it for our flagship events on either side of the pond!
Icarus Cup 2024: Bringing the world to Philly
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Every year, we design more than 80 unique jerseys especially for our flagship tournament, The Icarus Cup. The event welcomes teams from across the USA to Philadelphia, so last year we decided we'd bring the world to Philly too by designing every shirt to evoke an exotic (or not-so-exotic) location.
As part of our annual pre-tournament 'design gauntlet', the Icarus team collated their dream vacation destinations and our ingenious design team got to work, creating kits inspired by locations from Addis Ababa to Willemstad.
Around the world in 80 jerseys
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The beauty of designing so many shirts around one theme is having the freedom to mine from a wide range of influences, some more obvious than others. In some cases, a shirt would draw on patterns found in the location, like our 'Tbilisi' or 'Belem' shirts.
In others, we'd take inspiration from a local artist we like, as we did for the Charles Rennie-Mackintosh-influenced 'Glasgow' jersey. We might design our take on a famous football club's kits, as we did with Florence and Palermo. And sometimes, we'd just make a shirt based on a looser vision we have of a place, like our Atacama shirt.
The London Local: Raising the bar
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We knew we wanted our first tournament in London to reflect what the things that make grassroots football there unique. So, we decided to base the event around beloved pubs across East London and design each team's kit based on those pubs and the community around them.
For our 'Bethnal Green Street' design, we mixed influences from London's East End, from West Ham to the Bangladeshi community. For Stoke Newington, we drew on the distinctive ruby facade of the famous Auld Shillelagh. Parc de Finsbury's kit was inspired by local team Arsenal's long running French connection. And Islington Angels had a 90s-style pattern based on sponsor pub The Alpaca's distinctive green tiles.
Pub Quizzing
Rounding off our 8-team tournament were another four teams, representing the very best in post-match pint drinking.
Dalston SuperScorers' kit combined pub sponsor Lady Mildmay's colours with the style of 90s MLS and textiles found in the local Turkish community. Old St Rondos were sponsored by football bar The Volley, so we used the classic Netherlands kit as a basis and added a spray finish as a nod to the street art of the surrounding area. Columbia Road - famous for its flower market - got the appropriate floral treatment. And finally, London Fields' wild kit drew on the vibrant fixtures found in the park's famous swimming baths.
It involved a lot of strenuous evenings in the pub, but we did our research.
